Some development on the vector head idea after today’s seminar. The head getting progressively more coloured as the energy kicks in (pink seems the best colour as other colours have associated moods ie green-nauseous, red-angry, green-jealous, yellow-ill, blue-sad), pink is vibrant and lively. Energy molecules also increase at the same time. But it was discussed that the vector head doesn’t really have enough to it, it needs pushing further, so I will try other more weird and dramatic visuals.
Experimenting with colours. I think the black and red works well and goes with the theme but it almost goes with the theme too much and as a whole loses any bursted energy effect and becomes weaker and blends in. Making the other elements only greyscale I think it brings more attention and energy to the colours of the explosion, and then the red circles turn red, looking like molecules of energy.
The eyes are similar to the logo of the smiler, a roller coaster at alton towers, which captures the same alive, loud, energetic feeling
In a way to make the illustration style more unique/memorable and diverse to the brand, I thought why should it be a realistic colour? Red would have worked well (complimenting the brand’s colour) but is similar to Tizer, so I’ve settled with grey, it has a good feel and goes well with the brand’s colours.
Effect Energy Drink booklet development.
More flooring/furniture store inspiration.
Some more carpet logo research and some more professional logos of stores with similar products/feel/target audience
Some more carpet logo research.
Looking at some carpet store logos for inspiration and to get a feel for how they all look on the market.
Experimenting with some initial carpet right logo rebrands, looking for something more friendly.
Looking at brands I could rebrand and discuss in my dissertation.
Korean Air - typeface/placement of logo (which looks like pepsi) seems too playful/not the right attitude for a airline of which you’d want safety.
Croma Pizza - supposed to be a classy pizza restaurant, seems a bit childlike/inappropriate
Pizza express - Even though people like it and it is possibly fine, I’ve never been a fan of the logo, especially when it was blue (being the psychologically least appetising colour), I think it just looks weird and complicated.
Harrogate Water - doesn’t exactly have a clean/refreshing feeling to it
The Fragrance Shop - odd choice of typeface, doesn’t feel right for the brand or speak in the right voice, the brand could afford to have a little more personality
Pukka Pies - doesn’t feel appetising, looks “dangerous” and mechanical, off putting for a food brand
Carpet Right - terrible logo, speaks patronising, rude, insulting, not friendly, clashing and unfriendly colours, unapproachable, ‘carpet’ written in a soft font to remind people that carpets are soft, and ‘right’ in a demanding bold type with a tick through it to make sure people know it is right. Doesn’t portray the company’s wanted tone of voice properly.
Making some adjustments to the loch ness monster animation. Changing the shape of it to look like the more traditional and well known snake-bodied monster with the humps. I also noticed that as I changed the look of the image and layers on the illustrator file it auto changed them too in after effects on the previous animation i’d made, which is convenient!
Loch Ness Monster pictures and drawing styles, inspiration for my loch ness monster animation.
Looking at different ‘photos’ and drawn styles of bigfoot (aka sasquatch) for the bigfoot animation
Looking at more surreal illustrative styles of forests. Since the motion pieces I’m doing for procon 3 (bar shorts) are paranormal/supernatural/strange, why should the settings be normal? The strange paranormal feeling should be there throughout.