Some printscreens from today’s iPad app layout training class for PROCON 3. Will look into using this for an element of my NMP.
Experimenting with textures. Textures would be a good way to portray the grimey dirty infected feel to the zone.
Some initial logo experiments for the quarantine zone of the club. Looking at the idea of the logo representing a bug or the VF-1 virus, the appearance of this virus could be quite fictional but too fictional and it will not look like a virus to anybody. I showed my housemate and she said “but it looks like a bug I want to catch”, which is a good thing since you’re supposed to want to go into this nightclub.
Some initial visual experimenting on the quarantine zone of the club. The current idea is that the area is under quarantine and infected with the VF-1 virus (acronym for Vodka Flu), a fictional disease you supposedly catch when you enter the club. Leading to wristband ideas saying “you’ve been infected”, “you’ve got VF-1”, basically saying “you’ve been to this club”.
Looking at initial visual inspiration for the first zone I’m going to start. The idea for the zone is it’s based around a radioactive quarantined danger zone, playing House, Garage and Trap music. Themes include toxic, warnings, radiation, corrosion, biohazard and nuclear waste. An idea I had was to create a fictional virus and claim it is in the area, making it contagious, which could lead to campaign ideas such as wristbands you get once entering which exclaim you are now infected with the disease, as a marketing idea to show people that you’ve been to that club, you’ve been ‘infected with _____’/the virus could be the name of the club.
Seeing how it looks with texture. Playing around the original 2 colours of the current carpet right logo, I think it would be a good idea to used these two as they are already established and associated with the brand, and since nothing else is the same, it would bring a link of familiarity which is sometimes important when rebranding, and I think for this company, it is.
Looking at colour. I need to use the psychology in colour to portray a cheap and cheerful feel, whist at the same bringing the impression of quality and sophistication, all having a friendly but non-patronising tone, for the purposes of the dissertation.
Carpet Right’s current posters. They all host a loud, in-your-face appearance, grabbing your attention, screaming their cheap prices and offers at you. This is how brands revolving around good value talk to us, whereas more expensive and desirable brands display a modest and pretentious tone.
Some more carpet right rebrand experimenting. Need to do more experimenting with colour as nothing seems right at the moment.
The previous experiments with the carpet right leaflets has too much of a calm and classy tone to them, which isn’t the way Carpet Right wants to come across, it wants to present itself as one of the cheap and cheerful options. So I’ve been experimenting with some louder colours and graphics.
More carpet right rebrand experiments and possible leaflet/brochure experiments
Some visual experiments on photoshop (first 4) and research examples (last 6) of demonising faces. An idea for one of the bars is an area of the UFO where they abducted demons and spirits from earth and stored them.
Looking at some examples of carpet shop advertising and leaflets/brochures. The visuals of this market seem to go either way, either an in-your-face loud screaming-cheap-prices look, or a classier tone with pretty visuals of carpets and calm sophisticated graphics.
Some more carpet right rebrand experimenting.
My original idea was to recreate Deansgate Locks, branding a handful of new bars there and marketing the whole place a student hotspot. It was then suggested it’d be more interesting to create a building which has some different bars inside of it, with different themes, basically one nightclub with different zones. I did lots of research and sketchbook idea development and problem solving to make the place work realistically as if it were real. I thought Afflecks could be a good place to rebrand as a nightclub, as the building already gives the potential for different zones inside and is a popular spot in Manchester. A subway station could also been a good idea, with a stationary train where each set of doors leads to a different underground nightclub. I think a more interesting idea is a supposed crashed UFO, with the different zones inside. Its nature gives potential for fictional, supernatural, paranormal and strange environments and themes, which i think will be much more interesting to brand.